Five Things to Consider when taking your Business Online. Enter your email address below and we will send you the reset instructions. 44 The tide of public opinion turned sharply against the industry, plaintiffs recentered their strategy on claims of fraud and deception, and lawsuits began to result in large damages awards and settlements. 45 Plaintiffs’ attorneys successfully used this evidence, as well as evidence that most smokers take up the habit as children and that tobacco companies deliberately targeted children in their marketing, to undercut the argument that smoking was an informed choice. Litigation could prove effective in getting nutritionists’ message out where other avenues have failed. Plaintiffs must first prove the manufacturer’s intent, based on marketing materials, other public statements, or internal documents, and then show that the product cannot safely be used in the way the manufacturer promotes it. For instance, McDonald’s marketed its fries as “zero cholesterol” but did not disclose that the fries are cooked in oils that contain trans fatty acids, which have been found to raise atherogenic LDL cholesterol levels even more than saturated fat. Perhaps the most interesting question is how the fast-food litigation and its fallout could change the way Americans view obesity and the respective roles of personal and corporate responsibility in contributing to this public health problem. Consumers' Ratings of Quick Service Restaurant Meals in the 21st Century. Attention! However, the European counterparts, who came up with several initiatives to reduce the level of salt I foodstuffs following a report that demonstrated a link between salt intake and heart disease in the UK. 15 Because these two types of claims (negligence and fraud) seem likely to be the cornerstones of future actions against the fast-food industry, we explore them further. 48, No. In other words, would the plaintiffs have decided not to purchase the defendant’s food (or consumed less of it) if they had been warned of its dangers? The negligence claim in Pelman was based on allegations that McDonald’s products were dangerous beyond the extent ordinarily understood by consumers and that McDonald’s negligently failed to warn consumers. The economic recession that occurred was quite disruptive in most industries, as it resulted in profits and consumer demand for goods and services drastically reducing (Kliman, 2012). If voluntary efforts are not forthcoming, government regulators could decide that additional oversight of the fast-food industry is appropriate. this essay is not unique. Fast food brands ought to recognize the importance of compliance, sustainability and hygiene so as to ensure the survival of the companies (PESTEL analysis of McDonald’s and the food industry, 2016). 50 Customers of fast-food restaurants might have observed that nutritional information is increasingly being posted in prominent locations and online. 6. Copyright 2003 by Project HOPE - The People-to-People Health Foundation, Inc. 4 December 2016 | Health Economics, Vol. 47 Makers of high-fat, high-calorie foods externalize much of the true cost of their products, which includes a portion of the $117 billion Americans incur each year in obesity-related economic costs. The fast food brands in America are categorized into burger joints, sandwich shops, pizza places and coffee cafés. Obesity — The New Frontier of Public Health Law, Book Review: Monitoring Sweatshops: Workers, Consumers, and the Global Apparel Industry, Unsocial Europe: Social Protection or Flexploitation?, The Sign of the Burger: McDonald's and the Culture of Power, The literature on the economic causes of and policy responses to obesity, The economics of obesity: dietary energy density and energy cost, Food Choices and Diet Costs: an Economic Analysis, Discovering the Full Spectrum of Cardiovascular Disease. We can custom edit this essay into an original, 100% plagiarism free essay. Under state consumer protection laws, manufacturers and retailers cannot induce consumers to buy their products through deceptive or misleading means, whether acts or omissions.

35, No. You can get 100% plagiarism FREE essay in 30sec, Sorry, we cannot unicalize this essay. 354, No. McDonald’s and Frito-Lay have announced plans to remove trans fats and reduce saturated fats in french fries, chips, and other products—although McDonald’s has since “delayed” implementation of the decision. we can write an original essay just for you.

5, No. Consider these 5 Key Legal Issues That Affect the Hospitality Industry. 3, Journal of Foodservice Business Research, Vol. 62 States’ highest prosecutorial authority may be able to obtain concessions where private plaintiffs cannot. 64 Courtroom battles provide a showcase for moving nutrition research out of academic journals and professional conferences and into the public eye.

5, Journal of Foodservice Business Research, Vol. The genetic origins of obesity remain murky; few genes have been identified as directly linked to obesity, and homozygosity for those that have been found is very rare. 8 That complaint’s legal architecture foreshadowed Pelman, but the plaintiff’s lawyer withdrew the case to pursue Pelman, whose child plaintiffs were no doubt seen as more powerful representatives of the “afflicted” population. Having trouble finding the perfect essay? Smoking was widespread and more socially accepted at that time, despite growing awareness of its health risks. As in negligence claims, they must also show that the misleading nature of the information was not obvious to the typical consumer. The United States is a well-known behemoth in the fast food industry, as it recorded in 2015, a whopping $200 billion worth of revenue from the industry. This essay has been submitted by a student. First, McDonald’s food products were “so processed with additives and other ingredients and preservatives” that they created a “danger and hazard,” and McDonald’s was negligent in failing to warn consumers of this hazard. 3 The case showed up in fifth place on Citizens Against Lawsuit Abuse’s “Best of the Bizarre” for 2002, one spot behind the Montana man who changed his name to Jack Ass and then sued the makers of the TV show Jackass for harming his reputation. The primary areas affected by the law are in nutritive value and food quality. 32 The amended complaint cited several examples of misleading nutritional claims and important omissions.

34 The plaintiffs’ amended complaint was much more specific, citing the example of a McDonald’s giveaway, a toy hamburger patty named “Slugger,” which had an accompanying booklet explaining that eating meat “can make it easier to do things like climb higher and ride your bike farther.” The plaintiffs argued that this claim about the impact of meat on endurance and athletic prowess was utterly unsupported. There is a degree of crystal ball gazing in this exercise, but proving that the answer to this counterfactual question is yes is a critical element of a failure-to-warn claim. 57 The publicity over the fast-food litigation, combined with emerging research reports linking fast food to obesity and related health problems, could give Congress reason to reconsider this exemption. 44, No. As they famously did with tobacco, they could initiate actions on behalf of consumers or the state where the government has incurred costs because of a business’s deceptive or fraudulent practices.

7, No.

In august 2002 a group of overweight children in New York City filed a class-action lawsuit against McDonald’s Corporation seeking compensation for obesity-related health problems, improved nutritional labeling of McDonald’s products, and funding for a program to educate consumers about the dangers of fast food.

In 1967, a Harvard professor Francis Aguilar founder the term PEST which he further could be used independently or in combination with Porter’s Five Forces and SWOT analysis (Arline, 2014). Many have derided this lawsuit as representing the worst excesses of the tort liability system, while others have drawn parallels to tobacco litigation. 4, 24 June 2016 | Competition & Change, Vol. There exist over 200,000 fast food restaurants where it is estimated that over 50 million Americans have a meal at one of the restaurants daily (Fast Food Industry Analysis 2016 – Cost & Trends, 2016). Legal Factors Affecting Retail Industry . 24, 23 August 2016 | Competition & Change, Vol. Second, the open-and-obvious defense will not stand if the actual contents of fast-food products go well beyond average consumers’ knowledge of their harm. Against this backdrop of free choice, it appears that plaintiffs in fast-food litigation will face major barriers. The fast food industry remains a lucrative form of business as the individual taste for food is rapidly changing and the temptation to salt and calories filled meals remains a concept too stubborn to eradicate. It ruled that marketing to minors was not inherently deceptive and that the encouragement to dine daily was mere “puffery,” not deception. 58, The FDA has already stepped up its regulatory efforts in the area of obesity prevention. The Pelman plaintiffs observed that the claims made on the McDonald’s Web site have changed since the filing of that suit. 1, 5 June 2008 | Australia and New Zealand Health Policy, Vol. 66 It is unclear whether this reflects a shift in consumers’ preferences away from fast food or other market dynamics, but with concern over obesity and its costs at an all-time high, conditions are surely ripe for such a turn.

Four key legal hurdles confront a product liability claim of this kind. Susceptibility to obesity is likely a function of both genetic and environmental factors, including interactive effects (for example, genes may affect people’s ability to compensate for environmental influences).

Economic factors influence how an organization does business and contributes to the amount of profit to be enjoyed. The causation hurdle is more tractable for fraud claims than for negligence claims because state consumer protection laws generally construe causation more broadly. But such suits often have more far-ranging effects, particularly when claims are brought through large class actions.

25 This involves determining how much of the defendant’s food was consumed, as well as tackling the complicated question of the relative contributions of other factors, including other food, physical activity, other behavioral and environmental factors, and genes. 5 Lawsuits brought against tobacco companies initially were greeted with the same disparaging reaction and gloomy legal predictions that the fast-food lawsuits are now receiving—yet the tide of public and legal opinion has shifted to place responsibility for the harms of smoking squarely on the tobacco industry.



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