21. Do Not Sell My Personal Information. In Apodaca’s original video, he skateboards while sipping Ocean Spray straight from the bottle and singing along to “Dreams” by Fleetwood Mac. With more 55 million views and counting, the video led to the band’s Mick Fleetwood and Ocean Spray CEO Tom Hayes joining the platform to share their responses, as well as a new pickup truck for Apodaca, courtesy of the beverage brand. #LakeShow pic.twitter.com/IgHldxrZKd, — Follow Through LA (@FollowThroughLA) October 12, 2020. Morning vibe #420souljahz #ec #feelinggood #h2o #cloud9 #happyhippie #worldpeace #king #peaceup #merch tacos #waterislife #high #morning #710 #cloud9. Post was not sent - check your email addresses! Your Ad Choices So how can the next brand catch lighting in a bottle like Ocean Spray did? We've received your submission. Terms of Use CEO Tom Hayes and Ocean Spray are getting in on the hype that started Sept. 25, when Nathan Apodaca — also known to his fans as @420doggface208 — posted a video on TikTok. @mickfleetwood @420doggface208. Puris pointed to the theme of TikTok’s presentation at the 2020 Digital Content NewFronts in June, which was Don’t make ads: Make TikToks, and discussed how the platform’s format enables brands to show up in natural ways, with an easy flow from users’ videos to brands’ videos. #Dreams #CranberryDreams #FleetwoodMac, Did we just become best friends?
And have a plan in place for when these opportunities do show up.”, What a Successful Influencer Marketing Strategy Looks Like Right Now, How Everything About 2020 Has Disrupted Gen Z Spending, Where Audio Advertising Is Heading in 2021, Your Questions About First-Party Shopping Data Answered, {"taxonomy":"","sortby":"","label":"","shouldShow":""}. For the rare few who may have missed this, on Sept. 25, Nathan Apodaca of Idaho Falls, Idaho, posted a TikTok video featuring him skateboarding to work due to a broken down car, drinking Ocean Spray Cran-Raspberry juice and signing along to “Dreams” by Fleetwood Mac. It even resulted in a new spot for TikTok. @420doggface208 had it right. Do Not Sell My Personal Information, Your California Privacy Rights What TikTok Thinks Brands Should—and Shouldn’t—Take Away From Ocean Spray’s Viral Moment . Apodaca remade his signature viral video Sunday night to celebrate the Los Angeles Lakers winning their 17th NBA championship, riding his skateboard while sipping wine and listening to “We Are The Champions” in a Kobe Bryant jersey. Ocean Spray gifted Apodaca a new truck that was filled with the juice company’s products after his original video went viral. Ocean Spray Craisins (@oceanspraycraisins) on TikTok | 232 Likes. THE BEST INSIGHTS FROM THE ULTIMATE INSIDERS, Blue Rush: A NY Giants Podcast Ocean Spray is a popular song by Ocean Atmospheres & Ocean Waves | Create your own TikTok videos with the Ocean Spray song and explore 0 videos made by new and popular creators. Look out below: Horrifying pic shows snake eel burst out of bird's stomach in... Lured by luxury deals, here's where diehard New Yorkers are moving, New study reveals the locations at highest risk of spreading COVID-19, © 2020 NYP Holdings, Inc. All Rights Reserved, Fans will be sorely missed in this traditional rivalry battle, YES broadcaster's undeserved ouster shows sad state of TV sports.
Nathan Apodaca doesn't have to skateboard to work anymore thanks to Ocean Spray. 1 on iTunes and returned to the Billboard charts for the first time since 1977, reaching No.
Sorry, your blog cannot share posts by email. “Focus in on those core values.”, Mirroring one of the concepts that makes TikTok so popular among its users, Puris added, “Brands don’t have to feel like they need to show up as being perfect. Listen on Apple Podcasts | Spotify, Gang's All Here: A NY Jets Podcast Thanks for contacting us. A TikTok user's video showing him skateboarding while drinking a container of cranberry juice as a classic 1970s song plays has gone viral and led to some surprises for the Idaho man.
Listen on Apple Podcasts | Spotify, © 2020 NYP Holdings, Inc. All Rights Reserved TikTok managing director and global head of business marketing Katie Puris called it a signature moment for the platform, and told Adweek that it was an “amplification of what happens when our community comes together, and it amplifies the core spirit of TikTok.”. Job finished. “Don’t just wait for a moment to be opportunistic, but plan for this to be a component in the way you think about building your brand all of the time, with an always-on strategy. Apodaca wasn’t the only winner, as the value of Ocean Spray shares has nearly doubled since late September, and “Dreams” reached No. 35 Fans. © 2020 Adweek - All Rights Reserved, The Criticality of Communications in Health, Rachel Maddow Will Quarantine After Having Had a Close Contact Test Positive For Covid-19, What Inspire Brands’ Purchase Means for Dunkin’ and Its Agencies, Meet Decision Desk, the First to Call the Election for Joe Biden, CNN Is Most-Watched For Day 3 Election Coverage, AgencySpy Dog of the Year Awards, Round 4, Why Agencies Need Insight Into Their Operations, How Parenting Brands Can Gain Loyalty During Challenging Times, How Brands Are Driving Direct-to-Consumer Sales, Shopper Insights to Drive Your D-to-C Strategy. The Official Ocean Spray Craisins TikTok
Dreams and Cranberry just hits different. Privacy Notice
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