From an investors perspective it’s very interesting to see how far there investment (at least potentially) can bring the company. But it shortly showed, that there are multiple exit options and we were in contact with most of them. All Rights Reserved, This is a BETA experience. ), Deeper info on technology, system architecture & IT processes, Legal background and info on past financing rounds. It cant be overstated how important the Unit Economics slide was. "It warrants, for us, the process of looking for a second location in New York," said Gelman. In earlier versions of the slide I also had profiles of some of the key employees there.
In our case the problem was straightforward: Nobody uses Yellow Pages anymore but SMBs have no clue about the internet. This slide is another example of how I tried to anticipate the investors question and would answer it before they asked. We wanted to really make sure there was infrastructure to allow women to do those things, to not have to apologize for them or consider them frivolous, but to accept that this is part of being a professional woman. This shows that the future is never predictable but it still makes lots of sense to think about the options and one’s own positioning. A simple answer to the logical question “How do you make money?”. She often found herself without anywhere to change clothes for events, or even just charge her phone. I think this worked much better than the theoretical descriptions of the products because investors could really easily understand why our customers bought from us. It’s best to use hard metrics like revenues if possible.

But hey, I won’t complain. Got a story idea? Pitching is the opposite: Try to give out the most important message in the beginning to keep people informed & interested. Watch this (women-only) space. We take a cut of the SMBs budget and can scale the business because we use technology to handle all the campaigns instead of manual processes like an agency. Listen to Gelman and Kassan's episode of Million$ podcast here. The trashcan shows this very visually. I also miss this slide in a lot of decks I receive. This was rather a backup slide if an investor wanted to see the cap table. The next question people would usually have was: “How big can this business get?”. As always, if you want to create the best pitch deck, our experienced startup consultants are here to help! The pitch deck is a presentation that entrepreneurs put together when seeking a round of financing from investors. As of late October, there were over 1,300 in line. More information on creating great pitch decks: 30 Legendary Startup Pitch Decks And What You Can Learn From Them, 35 Best Pitch Decks From 2017 That Investors Are Talking About, Bekannte Pitch Decks, die sich jeder einmal ansehen sollte, Recruiting for a startup.

In our case it explained that there was a big disproportion in online usage vs. online spendings for SMB marketing dollars. Seed, Series A, Private Equity), Whether an Organization is for profit or non-profit, General contact email for the organization, Northeastern US Startups with Female Founders, New York University Alumni Founded Companies. Members are welcome to hire Glamsquad or other mobile services for hair and makeup appointments at The Wing. They had never heard of such a thing before and it showed a technological progress compared to existing solutions. Language — the slides of the deck are in German, but I think the specific content is not as important as the structure and the general learnings and the narrative. 5 Best Pitch Deck Templates From Envato Elements - (For 2020) To save time while creating your pitch deck and make sure it's got a standout design, start with a professionally designed template. At the time I was in my early twenties, which I usually never told the investors ;-) Good start to create understanding: Show the investors the problem. I probably used the deck in ~50–70 meetings and ended up raising 10m in total from 6 investors over 3 rounds.

I still profile billionaires and entrepreneurs for the magazine, focusing on self-made women. "It was like in slow motion -- I was like 'nooooo!'" Fun fact: We raised money from a newspaper publishing house and actually had to print out the presentation like 10x in a copy shop for a physical meeting with their board. The pitch deck gives brands an idea of what kind of performance they can expect from campaigns on the app. I'm a staff writer at Forbes, where I write about women entrepreneurs, workplace equality, and diversity in Silicon Valley and the tech world. That was the intention we set in the space.". Cada vez encontrarás más Pitch Decks de startups y pequeñas empresas que buscan ganar el apoyo de una inversión.

It basically showed what we had achieved so far and why it mattered.

Neither Gelman nor Kassan, who left fitness startup ClassPass to join The Wing, had experience seeking out seed backing. "I was googling, 'how to make a deck… Take a look at some of the best pitch deck PowerPoint templates available on Envato Elements: 1. My beat is women entrepreneurs. All-women early-stage fund BBG (Built By Girls) Ventures also invested, as did "male allies" Harvey Spevak, CEO of gym chain Equinox, and tech billionaire Steve Case. How to identify the right candidate for a startup environment, How To Get the Most Out of the Next Conference You Attend.
Very bad sign in my opinion. b) an external investment can profitably be deployed into growth. Look at all the ties on the slide. I always tried to give a short, concise overview of the company upfront. At first, Gelman wanted to open a convenient pitstop for busy women, which she planned to call Refresh. I always loved it when there were comments like “Ah yeah, my brothers wife is a dentist, I should show this to her”. The VCs were mostly from Germany and were a mix of institutional investors, business angels and public institutions/banks. Therefore I switched the background color from orange to white save money ;). At the point where I pitched our main competitor/role model ReachLocal was doing 500m in revenues in the US. By the way the phone number still works. Numbers — I kept all the numbers in the slides. I call this the FOMO slide ;) Again, this slide showed that we could execute and therefore created trust. Some founders put this slide upfront but I liked it better at the end. Otherwise you could waste a couple of minutes first explaining the metric and usually everyone gets confused. Stories like this stick much better than product screenshots. If revenues are not growing in this way I would use some other, easy-to-understand metric that shows monthly progress. The second thing I would show investors was a landing page we built to increase online conversions. How are we addressing the market and what channels are working? Gelman said of her moment of restroom reckoning. Where the organization is headquartered (e.g. Easy to understand. I used a very similar deck when I sold the company later. If I could only pick 2 slides to use for my next pitch I would use “Traction” and “Unit Economics”. The Wing is a network of work and community spaces designed for women. In live pitches I used a slide that only contained picture in the middle without the text. You feel that. The slide was important as a build-up for the market-slide that will later show how many SMBs there are in Germany. You may opt-out by, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change. This created a positive feeling and I found it to be more effective than a random 3/5-year financial plan that nobody believes in anyway. ¿Necesitas un Pitch Deck para tu presentación de negocio? I'm a paying member.

That created trust and showed investors a massive opportunity. Why shouldn't women have a space of their own, not just to shower before a pitch, but to network, freelance, socialize and plot the future? On average pitch decks have no more than 19 slides. Neither Gelman nor Kassan, who left fitness startup ClassPass to join The Wing, had experience seeking out seed backing. It showed how our monthly revenue grew every month at a slightly accelerating pace. "There were definitely a lot of men who didn't get it.". First things first, though. San Francisco Bay Area, Silicon Valley), Operating Status of Organization e.g. My learning here is to pick plain-vanilla standard metrics like revenues, GMV, MRR etc. Investors love this because they usually realize that the business will keep growing in the future with or without them. Email me at If anyone was particularly interested I would show them a live version. It showed several things: a) we exactly know the breakdown of our CAC and CLV.

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