Lee M. Nobody will be surprised to hear its quality, completeness and speed of spreading across market participants is a base of competitive advantage for economic entities [Goliński 2005, p.11-15]. 3, 1994. In the literature of the subject the term public sector has different definitions. Even government officials are aware of huge communication needs in energy sector. 49Because the role of government on the energy market is definitely dominant, the problem of introducing competition close to the perfect one is quite controversial. Their main source of income are taxes and other similar funds belonging to central and local government. Thanks to growing involvement of social factors in the realization of a policy its cots will be lower and productivity (effectiveness) of taken actions will be higher. However, it's the ability of humans to use words and language to transfer specific meanings that sets them apart from the animal kingdom. Companies of strategic importance for national energy security will be privatized only partially. They can be identified after an analysis of public administration’s tasks, so it is only natural they are similar to McClellan paradigm known also as the communications pyramid of public diplomacy (fig. Efficacy of the production process is of less importance. Efficiency of a policy is strongly dependent on cooperation between entities involved in its implementation and these benefitting of it. 11To perform such tasks public institutions must act not only as a regulatory body but also as a participant of the market game. Finally, citizens verified the economic profitability of their choices in the market reality. Is the sender angry? What do you want to make sure that you don't convey? Kosek -Wojnar M., Budżet państwa w sektorze finansów publicznych w Polsce, Zeszyty naukowe nr 5, Wyższa Szkoła Ekonomiczna w Bochni, 2006. 18The marriage of public sector and the media is nothing new. All creatures on earth have developed means in which to convey their emotions and thoughts to one another. Adam Marszałek, Torun, 2001. The review, the purpose of which is to inform the debate about government's new use of ICT, gives an overview of existing uses, as well as initiatives and changes underway. An attempt to do it resulted in creation of the government communications wheel model, that is based upon four coexisting, complementary microenvironments [Liu, Horsley 2007, p.384-386]: multilevel, where two or more levels of administration collaborate on a single issue.

If it's a written message you're preparing, you'll likely want to proofread, make sure the recipient's name is spelled correctly and read it aloud to find dropped words or clunky phrasing before sending it. Consultar a ficha no catálogo OpenEdition, Subscrevemos OpenEdition Journals – Editado com Lodel – Acesso reservado, Você sera redirecionado para OpenEdition Search, Communication management in public sectors: the case of the Polish energy sector. Effective communication requires all components interworking perfectly for “shared meaning,” a favorite definition of communication. It conceptualized how to adapt organization’s strategies to effectively address needs of its stakeholders – it was necessary to find a middle ground where could be established a dialog between involved parties where each of them was a sender and receiver of a message and their relationship was based on mutual consensus and satisfaction [Wojcik 2011, p.24]. For Polish government it is not going to be easy task, because it must face communication management in favor of not only the privatization itself, but also its form and acceptance of potential investors. There are many handbooks and guidelines how to cooperate with journalists and inform the public using media relations. Hiebert R.E., Informing the People. At least it is what can be find in theory [Walsh 1994, p 67]. Another thing that sets humans apart from their animal cohabiters is our use of writing as a means of communication, which has been a part of the human experience for more than 5,000 years. Social values protected by Polish government more than market mechanisms are according to the approved policy only energy security and fulfilling international commitments on environmental protection and nuclear safety [Ministry of Economy, 2009]. If a message contains just the written word (such as a text or email), the sender needs to be confident in its clarity, that it cannot be misinterpreted. Citizens well informed about objectives and instruments of a policy being implementing can behave according to public administration expectations.



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